Live At Your Full Potential

Perform at your peak, tap into the effortless flow state, feel more alive.

Feel 100% your best

Get in shape with minimum effort

Transform your body without overhauling your lifestyle

Draw compliments on your youthfulness everywhere you go

Overcome fatigue so that you can function without coffee

nick urban headshot sm

Hi, I’m Nick Urban

My blood tests all came back “normal”. But I felt like crap. I knew that I could do better. I took matters into my own hands and sought out holistic approaches. I devoured every book, article, podcast, video, and interview I could find. Merely surviving wasn’t enough. I wanted to thrive. I looked at cutting-edge science for answers. Where it fell short, I explored the strategies that stood the rigors of millennia. Now, I’m excited to share the shortcuts I’m learning along the way. Read on to make peak performance your advantage.

How Can I Help You?


Re-define your body. Fitting exercise around your lifestyle so you build muscle and lose fat anytime, anywhere without making it a full-time job.


Master learning. Easily retain complicated material, unlock your innate photographic memory, and become world-class in a fraction of the time.


Transcend beyond the physical and mental. Spirituality connects your life to a larger whole so that you wake up with an unquenchable drive, delightful passions, and a clear purpose.

Personalized, Because You’re Extraordinary… With a Unique Lifestyle, Habits & Drive!

Superhuman Performance Insights

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