$500,000.
The price of a single DNA test just several decades ago.
Genetic technologies promised to answer the contradictions of modern science:
- Is cholesterol dangerous or vital for optimal health?
- Will extreme diets like carnivore or keto make or break your weight loss?
- Should you run, ruck, or do super slow strength training for cardio?
- Are you predisposed to any particular conditions or diseases?
- Which supplements should you take?
- Can you get by with just 5 hours of sleep per night?
An escape from cookie-cutter health advice that leaves us drained, confused, and disappointed.
Back then, your test results yielded nothing but an amusing family tree and basic yet obvious characteristics (like eye color). Experts could barely interpret your results.
Then a software company called SelfDecode saw something that everyone else missed.
Optimal living requires deeply understanding a combination of your unique genes and your other biomarkers.
DNA is the code running your personal human operating system Click To TweetSelfDecode transforms your personal biometrics into concrete reports with recommendations on how to improve every facet of your health. Theyāve become the worldās most comprehensive all-in-one wellness platform.
In this SelfDecode review, youāll learn how to use the powerful DNA reports it generates, and where your best health decisions differ from traditional wisdom. At the end, I compare it to other genetics software and youāll understand what makes SelfDecode the #1 best genetics software by a landslide.
SelfDecode Review Summary
New researchpersonalized to your genes
53+ DNA reports available (growing weekly)
Worldās largest database of over 83M genetic variants
Full suite of wellness tools and resources
New reports, articles, and research added daily
Practical & actionable lifestyle suggestions in each report
Powerful client tools available to health professionals
Intuitive, easy to understand recommendations
Reports are packed with information and suggestions
Lifetime membership no longer available
Save 10% on SelfDecode with code URBAN
How SelfDecode Works
SelfDecode is a personalized DNA testing, analytics, and digital health platform. Joe Cohen, the health enthusiast behind the wildly successful biohacking knowledgebase SelfHacked, founded SelfHacked in 2016. Both have credentialed staff curate the latest peer-reviewed research. Joeās platforms complement each other, tailoring report recommendations to your genetic results.
I think of SelfHacked as their general research division and SelfDecode as the personalization component.
SelfDecode is your personal health coach without the cost of seeing multiple specialists Click To TweetIf you havenāt checked out Self-Hacked, youāre missing one of the best biohacking resources on the internet.
SelfDecode promises what should be industry-standard: to protect and not sell your genetic data. And a 30-day money-back guarantee. Joe and the SD Team have painted a vision for an all-in-one wellness hub. Recent progress has shown that theyāre executing on the plan.
In the world of complex and convoluted genetic tools, even a five-year-old can understand SelfDecode reports.
Update: New SelfDecode 2.0 Beta
In late 2021, Joe Cohen and team put out a massive update. Theyāve strengthened the link between your blood tests and genetics to give you the most comprehensive health dashboard available.
Theyāve rebuilt things behind the scenes to deliver even better recommendations.
- New machine learning and AI algorithms analyze 50x more DNA health data points resulting in more precise personalized recommendations
- Know your true strengths and weaknesses with percentile comparisons to the rest of the population
- Build your ideal health routines with the new āMy Regimenā dashboard
- Issue and condition risk assessment scores based upon your lifestyle
- Labs 2.0 upgraded bloodwork dashboard to order, upload, analyze, and act on your blood biomarkers
- Database upgraded to over 80 million SNPs
Since version 2.0 is in beta, for a limited time theyāre offering additional features, the lowest possible pricing, and exclusive bonuses.
Use SelfDecode coupon code URBAN to receive a 10% off everything
After using their products as a customer since 2016, in September 2021 I decided to invest in the company.
Better than anyone, SelfDecode has married the power and simplicity of personalized health. This is how it works.
SelfDecodeās 3 Step Health Optimization Process

After signing up, an on-screen guide walks you through the product. Though I had never actually used the software, I opted to explore on my own without their tutorial. Five minutes and a dozen clicks later, I figured out the process:
- Upload your DNA.
- Download and read through your personalized reports.
- Test out recommendations
For the first step, the company offers two DNA analysis options:
- Import your raw DNA data from a service like 23andMe, Ancestry, or My Heritage
- Get a DNA kit directly through them
As a newbie to the platform, I chose to upload my Ancestry.com data.
Next, I visited the DNA Wellness Reports page and clicked āGenerate Reportā next to anything interesting. Eighteen seconds later, my reports were ready:

Each Wellness Report contains background information, color-coded genes, written interpretations, and recommendations tailored to improving your lifestyle. No guesswork or contradictory information (that I experienced in other DNA testing services discussed below).
SelfDecodeās DNA Wellness Reports
Your DNA Wellness Reports are the heart and soul of SelfDecode. By cross-referencing your DNA with hundreds of sources (200+ PubMed references in my sample fitness report below), they generate personalized diet, supplement, and lifestyle recommendations.
Not one for reading?
They summarize the reportās takeaways at the end:

Their research team constantly builds new reports as science supports. Use these custom reports to overcome any health or performance issues you experience.
At the time of this writing, theyāre rapidly expanding upon a library of 53+ reports.
Update (2021): the team has released a huge SelfDecode 2.0 update that includes better and more thorough DNA Wellness Reports. These reports now generate specific recommendations in a separate āMy Regimenā tab. So far theyāve released 20 new reports.
The Latest SelfDecode 2.0 DNA Wellness Reports
- Riboflavin
- Triglycerides
- Food Allergies
- Vertigo
- Artery Hardening
- Heavy Sweating
- Vitiligo
- Sinus Congestion
- Indigestion
- Nearsightedness
- Male Infertility
- Cavities
- Carpal Tunnel Syndrome
- Hives
- Rosacea
- Gum Disease
- Tinnitus
- Overactive Thyroid
- Underactive Thyroid
- Urinary Tract Infections
- Joint Inflammation
- Eczema
- Psoriasis
- Gut Inflammation
- Allergies
- Sexual Dysfunction
- Peptic Ulcers
- H. pylori
- Acid Reflux
- Varicose Veins
- Psychological Trauma
- Mood Swings
- Back Pain
- Gout
- Kidney Stones
- Inflammation
- Brain Fog
- Stress
- Overweight
- Mood
- Kidney Health
- Heart Health
- Gallstones
- High Blood Sugar
- High Cholesterol
- High Blood Pressure
- Anxiety
- Acne
- Joint Pain
- Irritable Bowel
- Migraines
- Insomnia
- Chronic Pain
- Fatigue
- Shoulder & Neck Pain
- Attention
- Bone Health
- Headache
- Asthma
These are the latest and up-to-date reports.
By you can access the entire suite of tools from the previous version of SelfDecode too. Which includes different reports.
Legacy SelfDecode 1.0 DNA Wellness Reports
- Introductory (summary)
- CNR1
- Cognitive function
- Food sensitivity
- Vitamins
- Minerals
- COMT: worrier or warrior?
- Longevity: counteract genes interfering with yourĀ max healthspan
- MTHFR: optimal nutrients to consume
- Sleep: optimize your sleep
- Fitness: stay injury-free doing exercise you love
Of late, the SelfDecode COVID report has received particular interest.
Each report is jampacked with information. Stuff you can apply today. For example, hereās one of my full reports:
Click here to access the SelfDecode reports section.
Update (2022): Regulatory action has forced SelfDecode to remove the following reports:
- COVID-19: viral susceptibility
- BRCA: cancer risk
- TP53: cancer risk
SelfDecodeās Personalized Genetics Blog

Do you like to stay up to date with current research? Is there any use? Iām not so sure. Iāve combed through thousands of studies and noticed several glaring problems. One of which is the usual participants: old, young, sick, diseased, predominantly male folk. New research rarely applies to healthy biohackers.
SelfDecodeās blog partially solves this issue. They highlight and showcase only the articles most relevant to your DNA. Two people visiting the same blog will see different articles, interpretations, and magnitudes for their biology. The most important article for me might not matter to you.
SelfDecode is the only health & wellness site that automatically shows and interprets the latest articles forĀ yourĀ unique biological makeup. Click To TweetThis is a great way to cut through all the noise and inapplicable content. Get the research and recommendations that matter and go about your day.

How many companies customize their content like this? I havenāt come across any.
Iāve found their individualized blog a nice perk of the platform.
Click here to access their blog.
SelfDecodeās Substances Explorer

- Do you follow dessert with a shot of espresso?
- Or does a sip of tea in the morning keep you wired throughout the night?
Drugs, substances, toxins, and compounds affect each of us differently. Why? Partially, tolerance. That aside, your reaction depends heavily on your genetic makeup.
Their database contains over a million substances and compounds. Whether optimizing yourĀ personal supplement stack with natural substances or wondering how ubiquitous toxins affect you specifically, Substance Explorer has you covered.
SelfDecode removes the guesswork from supplementation, drugs, and other compounds.
I like this page for the āImportant natural compounds sectionā. These are the nutrients you need most. You can use this list to find your own superfoods.

Click here to access their Substance Explorer.
SelfDecodeās Symptoms & Conditions Analyzer

Not feeling 100 percent? You can enter a specific condition into the āMy Symptoms and Conditionsā page, or something general like fatigue.
SelfDecode spits out a full report of all associated SNPs (your particular genotype). The top shows how many of the total SNPs indicate risk. The table includes the rarity of the trait, the associated condition, and background information.
Clicking on any of the conditions brings up (another) customized page, prefilled with everything about the condition and you.
Click here to check out the Symptom Analyzer.
SelfDecodeās Lab Test Analyzer

My lab tests came back ānormalā, but I still feel like crap.
Nick Urban (2013)
Regular laboratory testing is one of my top wellness optimization biomarker tests. Bodily fluids hold intricate details of how your biology is working. Whether youāre healthy or unhealthy, and most importantly, both long-term trends and immediate feedback.
While lab work on its own highlights problems, you must solve them yourself. That takes research, experimentation, and re-testing to see progress. Then store the litany of PDFs, physical documents, and files all in one place should you ever need to reference them. You must remember which files are virtual, which are physical, and manually parse the formatting differences between labs.
On top of that, for traditional lab testing, youāll have to manually look up reference ranges for each for accurate information. Since the ānormalā, high, and low bands are based on the sick (most people getting bloodwork arenāt healthy biohackers), their often not optimal. Otherwise, you might chase non-problems and miss the important ones.
SelfDecode users get free access to a tool called Lab Test Analyzer (LTA) which does all of the heavy lifting for you. All documents are automatically parsed and cross-referenced against their database of 916 different lab tests (and counting). Theyāre standardized and centralized into their all-in-one wellness platform.
Best of all, youāre not left in the dark. Based on all your data, LTA gives you personalized recommendations to get your labs back in optimal ranges. Your recommendations are based on a healthy population.
Your data become instantly more valuable and actionable.

Lab Test Analyzer is my favorite unexpectedly perk of SelfDecode.
Itās actually a separate platform, but free for SelfDecode members.
SelfDecode vs Popular DNA Analysis Software
The DNA analytics field is both new and established. Researchers come and go, and leave unsupported products in their wake. Old products produce reports that donāt evolve with the latest research. They become useless, or worse when old science is proven inaccurate and you continue to base decisions on your antiquated reports.
A 60-Minutes episode recently come out exposing the many DNA testing companies stealing and selling your data. SelfDecode is the exception, taking privacy and your personal security seriously. Unlike others, they destroy your biodata after use.
A few alternatives have come to dominate the market. Hereās what you should know about how they stack up.
SelfDecode vs Promethease
After extensive research, I purchased a Promethease report many years ago. I ran my Ancestry data through it and got some (slightly) useful results.
I chose Promethease for its clinical-level granularity. I can see each SNP. And the report contains a section to view genetic interactions with diseases and substances. You can also sort by the magnitude of the genes. Ultimately, I ended up shelving it, and for a few reasons the report has sat untouched in my Google Drive for years:
- Outdated. The field of genetics advances fast. A year after my report, the scientific understanding of genes has changed but my hardcoded report hasnāt.
- Unintuitive. The report comes in an HTML file. Every time I open it, a walkthough plays. And even then, the tool is difficult to navigate and interpret. This is coming from a data-driven tech nerd.
- Not actionable. Say I look up my genes related to a condition called sleep apnea. Half of the SNPs show an increased risk (with a low magnitude), and half show no risk (with a high magnitude). Should I focus my time and resources here? Or elsewhere? The report itself doesnāt provide actionable information.
When it came out, Promethease was the best option. Now, I only recommend it for those on a tight budget. Expect to dedicate dozens of hours to research how to interpret your results.
SelfDecode vs 23andMe (and Ancestry.com)
23andMe & Ancestry are focused on your family tree and ancestry. Both have limited ability to explore your genes beyond that. While their test results contain all the necessary genetic information to understand health, wellness, lifestyle, and peak performance implications, youāll have to upload your data into another tool for meaningful insights.
If you donāt mind having your data in the hands of multiple companies, they often run sales on their DNA kits.
SelfDecode vs Genetic Genie
Genetic Genie (GG) is a great entry point for new users looking for barebones genetic analysis. By providing raw genetic data from services like 23andMe or Ancestry, you can three reports for free:
- Methylation (MTHFR)
- Detoxification
- Conditions
People choose GG for their free reports. Genetic Genie doesnāt tell you anything fancy, nor anything that Promethease or SelfDecode donāt. In fact, the latter two contained more complete information. If you might want more later, look elsewhere.
SelfDecode vs NutraHacker
NutraHacker is another popular DNA analytics service that originally focused solely on nutrition and has branched out. They offer multiple reports, each at a different price:
- COVID-19
- Detoxification and Methylation
- Carrier Status and Drug Response
- Celiac
- Depression
- Fitness
Each report costs around $80.
Unfortunately, their reports lack recommendations or any indications of how to remedy problematic SNPs. They test only 195 SNPs compared to the over 80 million SNPs of SelfDecode.
Add-On DNA Kit
Donāt already have your raw DNA file?
You can get it from another service like Ancestry or 23andMe (I chose Ancestry). Perhaps youāre wary of having your personal genome in the data warehouses of multiple companies. Or maybe you donāt want to wait weeks for DNA processing companies to analyze your kit.
SelfDecode also sells DNA collection kits for $99. No manual downloading and re-uploading.
Personal SelfDecode Genetic Walkthrough
SelfDecode helps you unlock your genetic potential and become an Outliyr Click To TweetAll this information too much? SelfDecode puts out tutorials and guides to simplify its platform.
Iām happy to help walk you through your results. Go here and weāll set up a time to chat.
SelfDecode Pro

Are you a doctor, coach, or other healthcare professional that works with clients or patients?
If so, you can take advantage of a special component of the service called SelfDecode Pro.
Pro offers three core advantages to businesses:
- Time savings by automating the reports and analysis
- Results improve from scientifically accurate and unique recommendations
- Revenue increases from providing a better client experience and affording time to have more sessions
Let your clients experience the ultimate holistic health software.
Pro also comes with a few features above the main platform.
SelfDecode Pro is an all-in-one platform for managing client data, lifestyle prescriptions, and more:
- Analyze & track bloodwork
- Generate custom health routines
- Tailor individual recommendations
- Add detailed notes
Want them to focus on just one section of a report? Or are they the data-driven type that loves huge lists to work on? You get to choose what to include in the reports.
Members of SD Pro can upload DNA files and labs for unlimited clients and with no additional fees.
Based on their individual data, you can easily design their ideal health routine, all from within the platform.
Should you opt for the āPro Businessā plan, you can white-label the custom reports with your own logo and business information. Adding professionalism and differentiating you from all the other wellness experts.
Let me know if you go this route, and I can help you get set up and acquainted with the platform quickly!
SelfDecode Verdict: Scientific Health Wisdom Worth the Cost?
In the health and wellness world, companies come and go in the blink of an eye.
SelfDecode is here to stay. Founder Joe Cohen has proven himself with his preceding company, SelfHacked. The SelfHacked suite of products continues to grow.
But hereās the thingā¦
Your DNA report is only as good as the science behind it Click To TweetPreviously, I made the mistake of going with no-name DNA analytics services that produced subpar products. Our genetic understanding evolves rapidly.
Emerging research constantly highlights important new SNPs, and moderates others.
Without regular updating, old genetic reports become worse than uselessā¦
Inaccurate.
My previous genetic reports sat in a Google Drive folder collecting dust.
For less than an annual doctor's physical and a panel of lab testing, you get cutting-edge personalized health wisdom. Click To TweetThe earlier you get in, the more awesome new features you get grandfathered into.
After much thought, I chose a lifetime membership. Sure, Iāve drawn inspiration from hundreds of SelfHacked articles over the years. I didnāt just buy DNA reports or reward researchers for their neatly compiled research articles. I invested in personalized medicine. No company is forging the future of biohacking & wellness like the all-in-one SelfDecode platform.
Use discount code URBAN for 10% off:
Whatās your take on SelfDecode? A top biohacking app? Or over-rated genetic analysis tool?
If youāve tried it, leave a comment below and let me know.
SelfDecode 2.0 Review [2022 Update]: Hack Your DNA With 70+ Actionable Genetic Reports

SelfDecode kills cookie-cutter health tips. This software gives you actionable reports to hack your genes. Here's my full review and a special discount code.
Application Category: Genetics, DNA, Health, Wellness
4.73
This was a very in depth and well thought out review. I also purchased a lifetime plan to get access to all future reports as well and I’m very satisfied with self decodes features. I was diagnosed with schizoaffective disorder and this site lists all my SNP’s related to schizophrenia and bipolar with one quick search. I can make a custom list called a ‘gene pack’ and have it track whichever genes I choose, including the genes that involve my medication risperidone which is neat. The wellness reports go through each of my variations and recommends exact supplements that can counteract my innate deficiencies. Information has direct links to studies and references to learn more about whatever you like. Very helpful and informative!
Thanks Kim! Glad to hear that you’re loving it as much as I am š
I hope you’ve seen that they’re now releasing SelfDecode 2.0 free for all current members. Exciting stuff and so much to unpack.