With Nick Urban of Outliyr, Episode 269



What You’ll Learn
- Why “normal” bloodwork can miss it: Blood is the last place a deficiency shows because your body defends it first. [02:36]
- The magnesium blind spot: Only 0.33% of your body’s magnesium sits in blood serum, the exact fraction a standard test reads. [04:19]
- Your gut sets the dose: Iron absorbs about twice as well every other day as daily, because one dose blunts the next by roughly 40%. [05:13]
- Why mega-dosing backfires: Many compounds are biphasic, so doubling a dose that worked can flip its effect. [06:11]
- Goodhart’s Law for health: When a measure becomes a target, it stops being a good measure. Fix the system, not the number. [06:53]
- Sort before you buy: Every supplement fits a tier (essential, conditionally essential, non-essential) and a job (foundational, targeted, terrain, amplifier). [08:36]
- Read the label like a manufacturer: Magnesium oxide is about 4% absorbed, and 500 mg of magnesium citrate gives only about 80 mg of elemental magnesium. [14:25]
- The testing filter: Fewer than 1 in 5 brands carry USP, NSF, and Informed Sport, the third-party seals that verify what’s in the bottle. [20:00]
- Context decides the outcome: The same supplement at the same dose can help one person and harm another, so you become the experiment. [22:25]
Why It Matters
Most people build a supplement stack by chasing lab numbers and marketing claims, then wonder why nothing changes. Nick Urban, founder of Outliyr and host of the High Performance Longevity podcast, spent years and serious money learning that your body defends its blood first, so a “normal” result can hide a draining reserve. This episode hands you the exact filters he uses to decide what earns a spot in his stack.
Who Should Listen
- Anyone with “normal” bloodwork who still feels off and wants to know why.
- Supplement buyers who want to read a label like the people who manufacture it.
- Biohackers ready to build a strategic stack instead of collecting bottles.
Episode Overview
In this solo episode of the High Performance Longevity podcast, Nick Urban, founder of Outliyr, bioharmonizer, and performance coach, breaks down how to buy supplements that actually work. The through line is one phrase: supply, don’t override. Your body is a regulatory system, not a broken machine, so the goal is to give it what it asks for instead of forcing a number in a direction.
Nick uses magnesium as the running example, since only 0.33% of the body’s magnesium sits in the blood serum a standard test reads. He explains why blood is defended first, how absorption self-regulates, and why mega-dosing often backfires with biphasic compounds. From there he lays out his two-question filter, sorts every supplement into three tiers and four jobs, and reads a label the way a manufacturer does: form, elemental dose, third-party testing, and cofactors. He closes with the context lens and the case for a one-time genetic analysis.
The turning point is simple and freeing. Once you stop optimizing the marker and start fixing the system it reports on, you buy less, waste less, and finally build a stack that fits you. You walk away with a repeatable method you can run on any bottle in your cabinet.
Episode Score Card
Nick names several compounds worth knowing in this episode. Each one below has a full BioHarmony report, our evidence-based breakdown of how it holds up on effectiveness, safety, and real-world value. Tap any name for its current rating.
- Magnesium: The running example of the whole episode, and the mineral most people are low in.
- Creatine Monohydrate: Nick’s example of a conditionally essential nutrient.
- NAC (N-Acetylcysteine): The precursor he names for detox support.
- L-Theanine: One of his picks to pull the stress response down.
- Vitamin D3 plus K2: His example of cofactor pairing, since D needs magnesium and K2 to work.
- Vitamin C: His example of biphasic, context-dependent dosing, from 3 grams up to 30 grams when sick.
- Shilajit: The amplifier he highlights for boosting absorption of other nutrients.
- Ashwagandha: Another of his stress-lowering options.
Want to know how these would work for you specifically? Take the 2-minute quiz.
Key Terms Quick Reference
- [06:53] Goodhart’s Law: When a measure becomes a target, it stops being a good measure. In health, it means fixing the system a biomarker reports on rather than gaming the number.
- [06:11] Biphasic dose response: A compound that produces one effect at a low dose and the opposite at a high dose, which is why doubling a working dose can backfire.
- [08:36] Conditionally essential: A nutrient your body usually makes but cannot produce enough of under stress, illness, hard training, or aging. Creatine is a common example.
- [10:07] Terrain support: Supplements whose job is to keep your gut, detox pathways, and cardiovascular system working, rather than hitting a single target.
- [11:25] Cofactor: The partner nutrient another nutrient needs to work, such as magnesium and vitamin K2 alongside vitamin D.
- [16:06] Elemental amount: The actual milligrams of a mineral you get, not the total compound weight. 500 mg of magnesium citrate is only about 80 mg of elemental magnesium.
- [17:19] Pixie dusting: Listing a trendy ingredient at a dose far below what studies used, so the label looks impressive while the effect is negligible.
- [20:00] Certificate of analysis: A third-party lab document verifying that what is printed on the label matches what is actually in the finished product.
Why Can Normal Bloodwork Miss a Real Deficiency?
The short answer
Because your body defends your blood first. For most nutrients, blood is the last place a shortage shows up, so a normal result can sit on top of draining tissue reserves.
What Nick found
Only 1% of the body’s magnesium lives outside the cells, and just 0.33% sits in the blood serum a standard test measures. When intake drops, the kidneys clamp down to protect that blood level while the tissues quietly run down. The test looks fine because the body is winning the battle it cares about and losing the one behind it.
What to do about it
Treat an off number as a signal pointing somewhere deeper, not the problem itself. For a truer read on status, look at intracellular or red blood cell markers, an organic acid or metabolomics test, HTMA, or a full panel. Then supply what the system needs instead of chasing the marker.
“Normal can mean that your body is succeeding brilliantly at keeping your blood topped up while the reserves behind it, the tissue levels of nutrients, drain.”
Nick Urban
Related: TruDiagnostic TruHealth test review
How Should You Sort Supplements Before You Buy?
The short answer
Give every supplement two labels before it earns a spot: which tier of need it fills, and which job it does in your stack.
What Nick found
He sorts need into three tiers: essentials the body cannot make, conditionally essential nutrients you under-produce under stress, and non-essential support. Minerals come first because they are the cofactors vitamins and enzymes cannot fire without, nicknamed the spark plugs of life. Then he assigns one of four jobs: foundational, targeted, terrain, or amplifier.
What to do about it
Before adding anything, answer two questions: what does my body need this for, and what job would it do in my stack. If you cannot name the job, figure out where it belongs before you buy it.
“I like to work on minerals first, because they are the cofactors that your vitamins and enzymes and a lot of other things cannot fire without. That’s why they’ve been nicknamed the spark plugs of life.”
Nick Urban
How Do You Read a Supplement Label Like a Pro?
The short answer
Ignore the front of the bottle. The form, the elemental dose, and the third-party testing on the back tell you within seconds whether a product is worth your money.
What Nick found
Form decides absorption: magnesium oxide is about 4% absorbed, while glycinate, malate, or citrate perform far better. The big number on the label can mislead too, since 500 mg of magnesium citrate is only about 16% magnesium, or roughly 80 mg elemental. Fewer than one in five brands carry USP, NSF, and Informed Sport, and an FDA analysis of 46 supplements bought on Amazon and eBay found all 46 contained undeclared pharmaceuticals.
What to do about it
Check the form, read the elemental amount, and confirm the dose matches what studies used rather than a sprinkle. Avoid proprietary blends, check the serving size before you trust the dose, and make sure cofactors like copper with zinc are present. Buy direct from the brand whenever you can.
“Inside any proprietary blend, the top ingredient printed last is the smallest amount in the tub.”
Nick Urban
Related: Best magnesium supplements review
The Smart Supplement Stack Method
Nick runs every supplement decision through the same sequence before it earns a place in his stack.
- Find the cause, not the number: Treat an off biomarker as a signal, and fix the system it reports on.
- Sort by tier: Rank need as essential, then conditionally essential, then non-essential, and handle minerals first.
- Name the job: Assign each item as foundational, targeted, terrain, or amplifier before adding it.
- Read the label like a manufacturer: Check the form, the elemental dose, and whether the dose matches the studies.
- Demand third-party proof: Look for USP, NSF, or Informed Sport and a certificate of analysis on the finished product.
- Run the context lens: Ask who you are, what you’re fixing, timing, terrain, adherence, trade-offs, and how you’ll track it.
- Test on yourself: Set a keep-or-drop line before you start, then judge by biomarkers and felt experience.
Common supplement mistakes
- Mega-dosing a biphasic compound, which can flip a benefit into harm.
- Chasing a biomarker instead of the system behind it.
- Taking zinc with no copper, which can strip copper and cause nerve damage over months.
- Choosing folic acid over folate, or vitamin D2 over D3.
- Trusting proprietary blends and marketplace listings over direct, tested products.
Source: Nick Urban’s Smart Supplement Stack Method, Outliyr
Frequently Asked Questions
Why can my blood test look normal if I’m deficient?
Because your body defends your blood first. For most nutrients, blood is the last place a shortage appears, so a normal result can hide draining tissue reserves. Only about 0.33% of your body’s magnesium sits in blood serum.
What form of magnesium should I look for?
Avoid magnesium oxide, which is only about 4% absorbed and acts mostly as a laxative. Bioavailable forms include glycinate, malate, taurate, citrate, and ionic magnesium.
Is folic acid the same as folate?
No. A large share of the population does not convert synthetic folic acid well, so look for methylfolate or the non-methylated natural folate form instead.
Should I take vitamin D2 or D3?
Choose D3. Vitamin D2 can actually lower the D3 you already have, and you still need some UV exposure to fully activate vitamin D.
What is pixie dusting in supplements?
Pixie dusting, also called fairy dusting, is listing a trendy ingredient at a dose far below what studies used, so the label looks impressive while the real effect is negligible.
Why should I avoid proprietary blends?
Because they hide the dose of each ingredient. By law, ingredients are listed heaviest first, so the ingredient printed last is the smallest amount, and you cannot tell if anything is dosed effectively.
Can taking zinc be harmful?
Zinc without copper, taken over months, can quietly strip your copper and cause real, sometimes permanent nerve damage. Pair zinc with copper or choose a formula that already includes it.
Are synthetic vitamins always worse than natural ones?
Not always. Synthetic ascorbic acid is the same molecule as natural vitamin C, though whole-food sources carry extra cofactors. For vitamin E, the natural form outperforms the isolated synthetic, so it depends on the nutrient.
Products, Tools, & Resources Mentioned
Outliyr independently evaluates all recommendations. We may get a small commission if you buy through our links (at no cost to you). Thanks for your support!
Free tools & platform
Outliyr: The free platform Nick built to help you find what actually works for you. Best paired with a wearable, but still useful without one.
Outliyr VIP newsletter: Weekly human performance tips, biohacking news, and freebies. Best for staying current between episodes.
Testing & wearables
TruDiagnostic TruHealth test: A blood panel that reads deeper than a standard metabolic test. Best for a truer picture of nutrient status.
Oura Ring: A wearable for tracking how an intervention affects your sleep, recovery, and readiness. Best for running self-experiments.
Third-party certifications
The three seals Nick looks for that verify a label matches what is in the bottle: USP, NSF, and Informed Sport, which tests every batch.
Books & references
The Magnesium Miracle by Dr. Carolyn Dean: The book that first got Nick into magnesium.
Vitamin C research by Dr. Linus Pauling: The Nobel laureate’s work on high-dose vitamin C during illness.
Related Outliyr guides
Nootropics beginner’s guide: Where to start with brain supplements and the antioxidants that balance them.
Best glutathione supplements: Covers NAC, the precursor Nick names for detox support.
Best shilajit brands: On the amplifier Nick highlights for improving absorption of other nutrients.
Creatine guide: On the conditionally essential example from the episode.
About Nick Urban
Nick Urban is the founder of Outliyr and the host of the High Performance Longevity podcast. A bioharmonizer and performance coach, he blends modern science with ancestral wisdom to help people optimize mind, body, and performance. He has spent years, and considerable money, testing supplements, wearables, and protocols on himself to separate what works from what only sounds good. Today he shares that filter through Outliyr’s articles, reviews, and the free platform he built to help you find what works for you.

Related Episodes & Articles
Related episodes
- E266: How to Get the Nutrients Modern Food Misses
- E213: Why You Have Brittle Bones & Heart Issues: The Shocking Truth About Calcium, Omega-3s, Mag L-Threonate, Vitamin B & Other Supplements You Take
- E220: 5 Longevity Drivers That Actually Increase Lifespan by 500%
- E176: Are Your Supplements Made of Coal Tar? Natural vs Synthetic Mineral Sources, The Great Magnesium Scam & Misleading Marketing
- E120: Plant-Based Minerals & Fulvic Acid Benefits
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Music by Alexander Tomashevsky
Full Episode Transcript
Nick Urban [00:00:01]:
You’re listening to High Performance Longevity. The show exploring a better path to optimal health for those daring to live as an outlier in a world of averages. I’m your host Nick Urban, bioharmonizer, performance coach, and lifelong student of both modern science and ancestral wisdom. Each week we decode the tools, tactics and timeless principles to help you optimize your mind, body and performance span things you won’t find on Google or in your AI tool of choice. From cutting edge biohacks to grounded lifestyle practices, you’ll walk away with actionable insights to look, feel and perform at your best across all of life’s domains. Here’s something that took me years and an absurd amount of time, energy and money to learn. Your body is not a broken machine waiting for the next right pill, whether natural or synthetic. Instead, it’s the most sophisticated regulatory system on the planet.
Nick Urban [00:01:12]:
And when a number on a test looks off, that number is usually pointing at something deeper. And most of the time, your body is already aware of it and working on it. By the end of this episode, you’ll know why A blood test can read perfectly normal while you’re actually running on empty. The handful of things on a supplement label that tell you within seconds whether a product is worth your money, and the one phrase that changes how you buy everything. That phrase is supply. Don’t override. Let’s get into it. All of this starts somewhere no one looks not on the front of the bottle, not on the side of the bottle, not even on the back label of the bottle where all a supplement manufacturer’s dirty details usually lie.
Nick Urban [00:02:01]:
It starts on the opposite, with what your body already has and what it’s doing with the nutrients it has. Once you see how smart the system that is your body is, the the entire way that you shop changes. See if this scenario sounds familiar. You see on your calendar that you have your annual physical coming up. Or maybe you use one of the modern platforms to get your blood work done, perhaps even from the comfort of your own home. Leading up to that day, you do all of the right things. You stop supplementing. You don’t train too hard.
Nick Urban [00:02:36]:
Right around the time of the test, you probably go in fasted all of this so that you get the best, most accurate results. If you go into the office, you’ll hear back from the doctor that everything looks normal. If you cowboy this and you used a third party service, you get your biomarker reports and you see most things in balance. A couple things off here and there, but overall things look good. So you should be all set. And then here’s the uncomfortable truth. Normal can mean that your body is succeeding brilliantly at keeping your blood topped up while the reserves behind it, the tissue levels of nutrients, drain. That’s because for most things, blood is the last place deficiency shows up because your body defends it first.
Nick Urban [00:03:22]:
And when a number does come back that’s off, it’s usually a signal pointing at something deeper. The biomarker itself isn’t the problem. Sometimes your body is handling it. Sometimes toxicity, an infection or a real deficiency overwhelms it. And that’s when it needs your help. To make this more tangible, let’s take one of the Internet’s favorite supplements over the last handful of years. Magnesium. I first got into it after I read Dr.
Nick Urban [00:03:52]:
Carolyn Dean’s book the Magnesium Miracle. And within about a minute of applying topical magnesium, I felt my muscles noticeably relax. But that’s only the surface. The reasons I use magnesium are too many to list right now. And that would be. It has been entire episodes in themselves. The reason we’re looking at magnesium right now, today, is because of the way it. The reason we’re discussing magnesium.
Nick Urban [00:04:19]:
1% of your body’s magnesium sits outside your cells, and only a third of 1%, 0.33%, is inside your blood serum. That’s the part that your standard test reads. So when magnesium comes back normal, you measured a puddle and you’re calling the reservoir of magnesium full. What’s going on is that your kidneys clamp down and defend that blood level the moment your intake drops, while the tissues quietly run down. The test looks fine because your body is winning the battle it cares about and losing the one behind it. So what do you do? There are a lot of different approaches here. If you want to get a more accurate gauge of your magnesium status, you can look into red blood cell magnesium or intracellular markers. You could use an inorganic.
Nick Urban [00:05:13]:
You could use an organic acid test or metabolomics test, HTMA and oligoscan, or even a panel like True Diagnostics, True Health. These can each give you data. You can also try introducing a little bit of magnesium and noticing how you react, mainly because most people, almost the entire US population, is either deficient or insufficient in magnesium. At least what you ingest is only one part of the equation, though. Something that I think is pretty cool that not a lot of people talk about. Your body controls the dose of what actually reaches cells, not simply blindly taking in, not simply blindly transporting everything you ingest. Iron is on your gut cells wide open. When you’re low slammed shut when you’re full, one single dose blunts the next one roughly by 40%, which is why iron absorbs about twice as well every other day as it does daily.
Nick Urban [00:06:11]:
And this holds true throughout everything. When you’re low on a nutrient, you absorb it more efficiently. So people on a low calcium so people on a low calcium intake pulled in about 43%. Mega dosing is usually backwards, and a lot of compounds are biphasic anyway, one effect at a low dose and the opposite at a high dose. So doubling a dose that worked can backfire. Many of us want to believe in a linear dosing model where one dose had a certain effect. Double that dose should have double the effect. And that’s quite often not the case.
Nick Urban [00:06:53]:
So the simple principle here is to supply what your body asks for instead of trying to force override it. One crucial thing I learned back in my interview with Dr. Z in episode number 220 is something known as the Goodhart’s Law. If you take away nothing else, this could be the one concept that changes the way you approach health optimization forever. Here’s what it says. When a measure becomes a target, it stops becoming. Here’s what it says. Take triglycerides, for example.
Nick Urban [00:07:27]:
We’d all agree lower is better for the most part, but how you get there decides everything. If you clean up your diet and insulin and they drop and you’re healthier underneath, great. If you block a pathway or you carry a heavy metal or a hidden toxin that also lowers them and that number drops just the same while you’re harming your health, I don’t think I need to spell it out that that’s probably not going to be a good thing overall. So what this means is instead of optimizing the marker, you want to fix the system the marker is reporting on. So if we’re not deciding what to take based on disordered biomarkers, we’re going to employ Goodhart’s law and choose the things that will fix the systems that need optimizing. How do you decide what to take at all? There are two questions that I like to think of before anything earns a spot in my supplement stack. First of all, what does my body need this for? And what job would it do in my stack? Now, there are a lot of different ways you can categorize supplements. I like these because they’re clean and simple to understand.
Nick Urban [00:08:36]:
The first one is, what do you need? You can sort everything into three tiers. First, we have the essentials. These are things that your body cannot make and you must either get from diet or supplementation period. Going without essential nutrients eventually breaks something and inside your essentials a subcategory within that. I like to work on minerals first, because they are the cofactors that your vitamins and enzymes and a lot of other things cannot fire without. That’s why they’ve been nicknamed the spark plugs of life. Then after the essential, you have conditionally essential. Conditionally essential means that your body can produce them and usually does produce them.
Nick Urban [00:09:24]:
But when you’re under a stressed state, from normal living, from illness, hard training, aging, perhaps genetics, you don’t produce enough or the optimal amount you need for that situation. You won’t die, but you will also not be fully optimized. As an example, you could fit the popular creatine into this category. And then after that you have all of the non essential supportive substances. These are still valuable and worth taking. They’re just a lower priority than the essential and conditionally essential nutrients. Once you handle the first two, then you can. Once you handle the first two, you have your foundation laid and you can.
Nick Urban [00:10:07]:
Non essentials would include most other things that people supplement. The next lens to consider is what job does it do? Every supplement is hired for one of four jobs. You have two that are primary and two that are supportive. Under those four, the first one is foundational. These are your nutritional insurance that you take for life, albeit in varying doses depending on your context. The next one is targeted for a goal or an event for a specific finite amount of time. Then you stop those ones. Third up, you have terrain, which is the support that keeps your gut, brain, body detox.
Nick Urban [00:10:48]:
Third up, we pain your gut, your detoxification pathways, cardiovascular function, especially any areas that need special attention based on your overall lifestyle and profile. Then we have the amplifiers. These are the things that make everything else work better. Starting with cofactor. Cofactors are the partner a nutrient needs to work. Lastly, we have the amplifiers, the things that make everything else work better. Starting with cofactors, which are the partners a nutrient cannot work without. Let’s take vitamin D for example.
Nick Urban [00:11:25]:
Vitamin D works best when it’s co administered with cofactors like magnesium, vitamin K2, calcium, zinc, boron and vitamin A. At the very least, though vitamin D3 plus magnesium plus vitamin K2, you’ll notice some overlap between the foundational nutrients and the amplifiers. That’s because a lot of them are the same, specifically the minerals. There are also other amplifiers and cofactors and coenzymes outside of those as well. Such as choline, coenzyme Q10, alpha lipoic acid, carnitine, taurine, inositol, essential fatty acids and amino acids. The other branch of the amplifiers are things like shilajit, which contains fulvic and humic acids, which enhance the absorption of tons of other things that are co administered with them, as well as phospholipids, which when they’re administered alongside other things, help that other thing get into the brain more effectively. There’s also blood flow enhancers. The better your overall blood flow, the better you are able to transport nutrients to where they belong.
Nick Urban [00:12:38]:
So all this to say, if you don’t know the job of a nutrient of a supplement, you might want to figure out where it belongs before adding it. Here’s the one part that makes it so very few people actually build a strategic stack. And that is that your context what’s going on in your world rewrites the protocol even when the ingredients stay the same. The rule under that is that anything that’s pushing your body hard carries a cost that you supplement to help overcome faster and more effectively. If you get sick or you feel it coming, your your ability to tolerate vitamin C can skyrocket. You can go from barely tolerating just 3 grams at once to easily 10, 20, 30 grams at a single time. If you’re curious how that works, I suggest you look into the several different books that I’ve read of Dr. Linus Pauling.
Nick Urban [00:13:32]:
And vitamin C is also just one of many nutrients in which the body has a fluctuating need, depending on the other life circumstances. For example, if you’re slammed with stress, your body dumps magnesium and electrolytes so you can replace them and perhaps add theanine or ashwagandha or something to pull the stress response down lower. I’m prepping for a dry fast right now. So for a few days going in, I’m taking liver support binders and minerals that I’d never normally touch. I’m doing it to help my detox pathways handle what the fast will mobilize. And when I take nootropics that overclock me, I increase my consumption of antioxidants to mop up the reactive oxygen species, AKA the exhaust. The results. Once you settle on the ingredient to add to your stack, the next step is to choose the right product.
Nick Urban [00:14:25]:
Unfortunately, the industry is built around you not knowing how to read what’s in your hand. Here’s how the people who make these things read a label for a handful of nutrients. The form they come in Is everything magnesium oxide, for example. The example that we keep using over and over again is about 4% absorbed, barely a supplement and mostly a laxative. So you want any of the other forms. Essentially glycinate, malate, ionic, taurate, citrate is okay. There are some other new fancier forms that are also okay. Vitamin B9, folate.
Nick Urban [00:15:05]:
You want either methylfolate or the non methylated form, not synthetic folic acid because a big slice of the population does not properly convert folic acid. If you decide to supplement vitamin D, in addition to getting ample natural sunlight, you want vitamin D3, not D2, because D2 can actually lower the D3 you already have. Keep in mind that to reap the full benefits of vitamin D, you’ll still need a little bit of exposure to UV light in order to sulfate the vitamin D and convert it from inactive form to active form. I used to be against any and all synthetic nutrients. Yet there are exceptions. For example, synthetic vitamin C ascorbic acid made in a lab is the same molecule that saved countless lives. Now it’s not exactly the same as a whole foods derived natural vitamin C complex. So there are certainly pros and cons to each.
Nick Urban [00:16:06]:
You often won’t get some of the things that come along with the natural molecule when you take an isolated synthetic. So I like to make sure that the diet is constructed in a way that allows for adequate amounts of the other constituents that are found within the natural based products. I’m also not blanketly in favor of synthetics. There is a study I saw that showed gamma. There’s a study I saw that showed that an isolated synthetic vitamin E by 30 to 50%. So when it comes to natural versus synthetic, my answer is that it depends. After you’ve made sure that the label contains the right form of the nutrient, the next thing to consider is how much of that active are you getting? Not simply how much powder is in the capsule or in the scooper. For herbs and extracts, is the active constituent standardized to a percentage or does it just print the plant name and hope that you don’t care about the details? Do they use a patented, branded, often clinically studied ingredient which signals they cared about the material instead of just using the cheapest form? And for minerals, read the elemental amount.
Nick Urban [00:17:19]:
500 milligrams of magnesium citrate is about 16% magnesium, so you’re only getting 80 milligrams of that actual mineral. One other consideration here, does the dose on the label match what the studies used or is it a sprinkle? So that they can list the ingredient that is called pixie dusting or fairy dusting and is a fairly common industry practice. Unfortunately, two other secrets that will help you first, by federal law, ingredients are listed heaviest, first, most prominent first. So inside any proprietary blend, the top ingredient printed last is the smallest amount in the tub. Conversely, the first ingredient in the proprietary blend is the one that they have the most of in that section. Proprietary blends are something that you want to avoid if at all possible, because a lot of the top brands openly disclose that they’re using the clinically validated dosages of everything. There are exceptions, good companies using proprietary blends, but that’s the exception rather than the rule. The second one, and this one’s burned me several times, is to check the serving size before you trust the dose because that big number you see is sometimes per three or four or even six capsules.
Nick Urban [00:18:46]:
And then, while you’re at it, glance at the other ingredients line a long one. A long list of other ingredients often means that the manufacturer cut costs because having few ingredients can make the product harder to manufacture, slower and thus more expensive. Usually the things you see in the other ingredients section are not going to help your health in any way. So the fewer the better. Next, and related to what we were discussing previously, does the product contain the cofactors the main star ingredient needs? So if you’re taking a vitamin D supplement, does it contain vitamin K2? Does it contain magnesium? Does it contain any of the other things that I mentioned? If you’re taking a zinc supplement, does it contain copper? Because a zinc with no copper taken over months can quietly strip your copper and cause real, sometimes permanent nerve damage. A thoughtful formulator and formula either includes the CO factors or assumes that you know how to pair them. Okay, here’s something else no one in the industry will tell you. Most brands do not make their own products.
Nick Urban [00:20:00]:
They pick the formula out of a contract manufacturer’s catalog and then put their name on top of it and their logo and a shiny label. That same formula often gets sold to a dozen competitors. One factory makes thousands of formulas for hundreds of brands, so the founder’s story on the front doesn’t always mean much. My filter when I’m looking at brands is three particular things. First of all, are they using some kind of third party testing that you can verify with a certificate of analysis on the finished product? I’m looking for transparent sourcing and honest, effective dosing. Now, that doesn’t sound like it should be difficult, but the thing is, fewer than one in five Brands can claim all three USP and NSF certifications. These are independent third parties that verify the label claim matches the bottle, or more importantly, what’s in the bottle. Informed Sport goes a step further and tests every batch, if possible.
Nick Urban [00:21:06]:
You’ll always want to buy direct from the manufacturer or the brand, because on big marketplaces and even the real brands listing, because of the way the supply chains work, you still might not get the real product. Shocking, I know. In 2026, Amazon and other platforms are working to improve that, but it has been a massive historical problem. How big of a problem? Well, there’s a Consumer Reports article. I’ll put in the show notes for this episode. And the FDA tested 46 supplements off Amazon and ebay. Here’s what they found. All 46 had undeclared pharmaceuticals, several wearing the best seller badges on their plat.
Nick Urban [00:21:53]:
So, yeah, it’s a real issue. And that was just in 2022, I think it was, too. So now you know what to look for. You know the factors that matter. And here’s the thing, you can pass every read and buy an excellent product and it can still do nothing for you. And that’s because the missing label and that’s because the missing variable was not getting the right product in your hand. What do I mean? Context decides the outcome far more than the bottle does. Same supplement, same dose.
Nick Urban [00:22:25]:
Two people, two opposite results. I run everything through a lens. I call context. Seven questions. Who you are, what you’re fixing, the timing, your terrain, whether you’ll do it, what it trades away and how you’ll track it. And before your experiment. Your genetics can also help cut some of the guesswork. They won’t hand you the perfect answer, but they can show you whether you’ll do well on certain things.
Nick Urban [00:22:57]:
Maybe a precursor like N acetylcysteine NAC for short. How your baseline, how your baseline needs compare to the average. For example, I run genetically low on magnesium, so I have a higher need to supplement magnesium and get dietary magnesium. So I could tell from my genetic analysis alone that I would likely do well on magnesium. And I do remember that the rda, the Recommended Dietary Allowance, the percentage that you see on the back of the nutrition labels, products that was largely formed on very old science and just marginally updated. Those are the levels that are required to keep you from dying to prevent major outright disease, not what’s necessary to thrive. It’s also an average across the population. And you could be either higher than average or lower than average across every single nutrient.
Nick Urban [00:24:00]:
So getting A one time genetic analysis done to understand how throughout your lifetime you’re likely to respond to supplements, longevity compounds, peptides, other interventions in my opinion is well worth it. And that rationale expands beyond just the rda. Published research is an average across hopefully thousands or perhaps even more people. You are one person though, so you become the experiment one variable at a time, the right duration, two kinds of tracking, your biomarkers and your felt experience, and a keep or drop line you set before you start. The best way to figure out what is going to work best for you is actually to try it and then iterate from there. Now you can try to do that all by hand using tools like a smart wearable, perhaps the Oura Ring, Ultra Human, RingCon, Whoop, Apple Watch, Fitbit, you name it. You can use those devices and try and figure out what was the impact, was it positive or negative. Or you can use the platform that I’ve built for you and it’s free.
Nick Urban [00:25:10]:
It’s called Outlier and it helps you understand what works for you and what does not work for you. It works best with a wearable, but it still can help give you insight even if you don’t have a wearable device that you use. If that sounds interesting and you want to check it out, you can go to outlier.com app and find what works for you. Well, we will wrap this one up. You don’t need to memorize any of what I’ve mentioned. Just remember the one meta idea underneath everything. Your body is not a broken machine that you’re simply patching up with substances. It’s the smartest system in the universe and the whole skill is learning how to supply it, not override it.
Nick Urban [00:25:53]:
To find the cause before you chase the number. When it comes to supplements, sort them into tiers and name their jobs before you buy them. Read the label like the people who make supplements and then run experiments on yourself to determine whether or not they earn their keep up. Next time in the next solo sode, we will cover peptides, my favorite class of biological messengers. Although the chemically modified forms that are popular blur the line between supplement and drug, I’ll give you the filter that I use to decide when they are worth touching and when they’re not. Thanks for sharing your time, your energy and your attention with me. And until next time, be an outlier. Thanks for tuning in to high performance longevity.
Nick Urban [00:26:49]:
If you got value today, the best way to support the show is to leave a review or share it with someone who’s ready to upgrade their healthspan you can find all the episodes, show notes and resources mentioned@outlier.com until next time, stay out energized, stay bioharmonized, and be an outlier.

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